The printed scripts, checklists and booking sheets a studio booking team works from, fanned out on a linen window seat
The Journal

The calls, written all the way down.

Four long-form guides to the phone work that turns a cold lead from a Facebook campaign into a booked, excited, paid-in portrait client. Written from the course material, with the instructors’ own words and the scripts quoted exactly as they are taught.

Four guides

Start with the call you are about to make.

The first call

The Congratulations Call

Someone responded to your offer on Facebook. They have never heard of your studio, and there is a fair chance they do not remember responding.

Read the guide
What to say when the call gets hard

The Objection Library

Most sales training teaches the pitch. The pitch is the easy part. What ruins booking calls is the pushback: the caller who only wants a number, the one who needs to ask her husband, the one whose walls are already covered in art.

Read the guide
For studio owners who are about to hire

Hiring and Training a Booking Consultant

Most portrait studios hire a booker, sit with them for a day, explain the phone the way they do it themselves, and hope it sticks. Then they do it again in eight months for the next person.

Read the guide

The guides are the calls. Run the booking maths for extra bookings a week, a higher booking rate, or a higher average sale, on numbers you type in.

A wall densely hung with framed family portraits in warm light
The whole system, taught on camera

These are the guides. The course is the calls themselves, plus real recordings of them working.

53 lessons, 4 hours 14 minutes, taught by two owners of working portrait studios. The full script library, real recorded booking calls with the instructors explaining what worked, and a login for every booker on your team.

One payment. Lifetime access. 30-day money-back.