Studio owners, in their own words

Every number on this page came from a studio owner’s own post.

Not a highlight reel written by us. First names, dates where the original posts carry them, screenshots that still exist. This is what happened when studios like yours put a system in front of the phone.

A luxury family portrait: parents and children in a warmly lit studio setting A studio portrait of a young child laughing A studio portrait of a dog against a dark backdrop A studio portrait of a couple in warm light
A warm, dimly lit living room at night with a large framed family portrait above a walnut sideboard
We run this system, not just teach it

$172,829 in one month. Mike wasn’t even on the phone.

August 2020. First full month back after the covid shutdown. Jonelle posted this to the old members group with a screenshot of the sales total attached:

“I wanted to share some positive news for our first full month open since we were forced to close for covid. $172,829 in sales with an average of $2881. I’ve done this with me and one other full time photographer and 2 part timers. Mike doesn’t even work at the studio anymore as he is full time working on facebook stuff for others (and me) which has been great. So happy to have come back to our biggest month ever with our smallest team ever! Hope this inspires everyone!”

Jonelle, Facebook group, 6 August 2020

$172,829 in sales. A $2,881 average sale. Their smallest team ever, one other full-time photographer and two part-timers. And the person who built the system wasn’t in the building.

That’s the whole claim of this course, proven on the founders’ own money before it was ever taught to anyone else: the system runs the studio. It doesn’t need the owner on the phone.

Jonelle’s own studio, that month, posted with the sales screenshot. Not annualised, not typical, not a promise. Just what the system did at home.
Posted by owners, not written by us

What studio owners posted, unprompted.

“Our team booked 21 appointments over the last two days resulting in $6300 in holding deposits!!! Yaaayyy”
Nena, 27 March 2020
“Bookers booked 86 sessions this week. New record. Last record was 60.”
Stuart, 31 January 2022
“Y’all! Week two and my brand new booker has booked 15 appointments in 4 days!”
Nena, on her new hire
“Booked 50 last week! And my wife quit her job and is joining the family business! It’s awesome that we get to work together!”
Ryan, 5 August 2020
“I just have to give Kia a shout out!!!! She has personally booked SIXTEEN appointments in two days!!!! I should also note, many of these are with a $300 non refundable deposit as it’s close to the holidays!”
Nena, on her booker Kia, 27 November 2019
“Had Mike and Jonelle give an EPIC talk at our studio on phone bookings. Our booking rate has since crossed over the 50% mark. As Jesse would say, we’re squeezing oranges over here!”
Christopher
“I just tried it with some of the things I remembered from notes and BOOKED #1 for the day! …That one call may have paid for all the coaching right there!!! Thanks Jonelle Beveridge!!!!”
Sunny
“Previously to COVID, we booked Clients by inbound calls only. But now that we are reaching back to hundreds of leads that we have, we are doing outbound calls, and Mike and Jonelle’s system is just what we needed.”
Emily, 13 May 2020
“These guys are leaders in booking clients. Definitely worth the investment!”
Mark
“Mike and Jonelle are amazing! I’ve been to their studio in Perth and seen how incredible of an operation they run. I would definitely encourage any training from them!!”
Bradford
“P.S. 7 sessions booked today! holy moly sweet baby jesus!!!”
A studio owner, old members group
This isn’t a course they watched once

Two studios don’t ask if they should use it. They just email a name.

Printed course scripts and checklists fanned out on a linen covered window seat
Standard onboarding

Bill put two new bookers through the course. Both finished it before their first recorded hour on the phone.

Butler Portraits and Infinity Portrait Design put every new hire through it as standard onboarding now. When someone new starts, they don’t call a meeting. They email a name.

“The training your new booker finishes before her first cold call.”
They teach what the numbers made them teach

They tried the opposite of what this course teaches. It cost them two thirds of their average sale.

One month, on their own studio, Mike and Jonelle stopped giving pricing on the phone and let clients find out in the sales room instead. Their average sale dropped 67%.

That’s not a study. That’s not someone else’s data. That’s what happened when the people who built this system tried it the other way, on their own money, and told their members about it.

The honest print

These are customer-reported results, posted by the studio owners themselves, not audited financials. Your leads, your prices and your team will produce different numbers. We’d rather show you nine real, dated posts than one polished average, which is why that’s what this page is.

Your numbers

You’ve seen their numbers. Run yours.

Those posts belong to the studios that wrote them. Extra bookings a week, a higher booking rate, or a higher average sale, on figures you type in, is a different sum.

Run the booking maths on your own numbers

A large framed family portrait hanging above a walnut sideboard, lit by a ceramic table lamp

You’ve seen what it did for them. Here’s what it costs to find out for you.

One payment. Lifetime access. 30-day money-back. A login for every booker on your team.