You’re the most important person in the studio.
Not the photographer. Not the owner. You are. Every booking starts with you answering the phone, and every dollar the studio makes starts with what you say next. This page is for you.
Nobody hands you a script and says “good luck.” We hand you the words.
This isn’t “be friendly on the phone” training. It’s the exact language for the moments that actually matter: what to say when someone asks the price too early, what to say when they stall, what to say when they tell you they can’t afford it. Word for word, tested, and written down so you never have to invent it on the spot.
- 01The scripts. The Congratulations Call, the pricing script, the Voucher Vulture script for the caller who only wants a number, the Getting Dad To Come cheat sheet, the Excite Call checklist, and the Booking Sheet the whole call runs on.
- 02Real recorded calls. Not actors reading lines, real booking calls, including the hardest moments: the price question, the stall, “I can’t afford it”, with the instructors explaining what worked and why.
- 03How to reset after a brutal call. Some calls go badly. That’s real, and the course covers how to shake it off before you dial the next number.
Some people sound naturally great on the phone. You can learn to be one of them.
If you’ve ever heard someone else on your team sound effortless on a call and wondered if you just don’t have it, here’s the actual answer: you do, it’s just never been taught to you. The course treats tone, energy and pacing as a skill with mechanics, not a personality trait some people are handed and others aren’t. That means it’s learnable, on purpose, the same way the words are.
Alongside it, the forbidden-phrases list: things you should never say on a call, and what to say instead. The biggest one: never say “free.” Say “you won an experience,” or “you were selected for an experience” if your studio runs invite campaigns instead of giveaways. Small changes, and they matter more than they sound like they should.
“This client is going to answer the phone, and I am going to book them in.”
That’s not a tip. It’s the mindset the course opens with, straight from Jonelle: decide the outcome before you dial. It sounds simple because it is. It also works.
Excited clients are more interesting to talk to than reluctant ones.
Here’s the part nobody tells you about booking calls done badly: they’re exhausting, because you’re fighting the client the whole time. Booking calls done well are the opposite. When you know what to say and where the call is going, the calls stop feeling like a grind and start feeling like a conversation with someone who’s actually excited to talk to you. That’s not a mood, it’s a direct result of the system working: excited clients are easier and more enjoyable to talk to, and you’re the one who gets to have that conversation instead of the fight.
Pride instead of dread. That’s the trade this course makes.
A student wrote in laughing out loud at the videos, unprompted, just to say how much personality and energy was in them.
Training doesn’t have to be dry to be useful. This isn’t a sales seminar. It’s two people who run an actual studio, teaching what actually works, and apparently it’s more entertaining than most sales training has any right to be.
Ask your studio owner for your login.
If your studio already has Train My Studio, your owner can add you as a seat in seconds; it’s a link and a login, not a form to fill out.
Are you the owner, and setting this up for your team for the first time?
Members log in at members.trainmystudio.com.